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by Rajat Paharia : Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (Business Books)

ISBN : #0071813373 | Date : 2013-06-18

Description :

PDF-a04a4 | The New York Times and Wall Street Journal bestseller! The new secret to driving LOYALTY THAT PAYS Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don’t inspire long-term loyalty. Once a better deal comes along, customers … Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (Business Books)


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[Pub.69upx] Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (Business Books) PDF | by Rajat Paharia


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by Tom Reilly : Value-Added Selling: How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price 3/e (Marketing/Sales/Adv & Promo)

ISBN : #0071664874 | Date : 2010-04-12

Description :

PDF-6395a | Your customers have come a long way since Value-Added Selling was published twenty-five years ago. More knowledgeable, proactive, and price conscious, they regularly scour the Internet for low prices and have come to expect much more for each dollar they spend. Now, Tom Reilly has updated his sales classic to address a marketplace where slashing deals has become the standard response to buyers’… Value-Added Selling: How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price 3/e (Marketing/Sales/Adv & Promo)


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by BusinessNews Publishing : Summary: The Best Service Is No Service: Review and Analysis of Price and Jaffe’s Book

ISBN : # | Date : 2014-10-28

Description :

PDF-5ba24 | The must-read summary of Bill Price and David Jaffe’s book: “The Best Service Is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy & Control Costs”.This complete summary of the ideas from Bill Price and David Jaffe’s book “The Best Service Is No Service” shows that customers don’t want a “relationship” with a company – they want to buy their product and they want it… Summary: The Best Service Is No Service: Review and Analysis of Price and Jaffe’s Book


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Winning in Asia, European Style: Market and Nonmarket Strategies for Success PDF




by V. Aggarwal : Winning in Asia, European Style: Market and Nonmarket Strategies for Success

ISBN : #0312239130 | Date : 2001-10-18

Description :

PDF-878a5 | Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Although Japanese and American firms have invested heavily in the past decades, European firms are poised to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This volume focuses on understanding th… Winning in Asia, European Style: Market and Nonmarket Strategies for Success


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Winning in Asia, European Style: Market and Nonmarket Strategies for Success by by V. Aggarwal

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International Marketing Strategy 1996-97 (CIM Student Workbook: Diploma) PDF




by Paul Fifield : International Marketing Strategy 1996-97 (CIM Student Workbook: Diploma)

ISBN : #0750629088 | Date : 1996-07-08

Description :

PDF-d9ec1 | Written for students studying for the CIM Diploma, this text aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practcial examples and case studies to relate theory to practice, chapter summaries, revision tips, and a glossary of terms…. International Marketing Strategy 1996-97 (CIM Student Workbook: Diploma)


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[Pub.37DzR] International Marketing Strategy 1996-97 (CIM Student Workbook: Diploma) PDF | by Paul Fifield


International Marketing Strategy 1996-97 (CIM Student Workbook: Diploma) by by Paul Fifield

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Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology PDF




by Larina Kase : Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology

ISBN : #0071770755 | Date : 2011-10-11

Description :

PDF-6856c | TURN EVERY BUSINESS CONNECTION INTO A PAYING CLIENT With a Foreword by Michael Port, bestselling author of Book Yourself Solid Clients, Clients, and More Clients arms you with powerful tools from the field of psychology for building every business connection into the kind of relationship that leads to referrals, joint ventures, and sustainable business growth. “In this book―chock full of ideas… Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology


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Strategic Marketing Channel Management PDF




by Donald J. Bowersox : Strategic Marketing Channel Management

ISBN : #0071129162 | Date : 1992-05-01

Description :

PDF-c2f66 | … Strategic Marketing Channel Management


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The Quintessence of Sales: What You Really Need to Know to Be Successful in Sales (Quintessence Series) PDF




by Stefan Hase : The Quintessence of Sales: What You Really Need to Know to Be Successful in Sales (Quintessence Series)

ISBN : #3319611720 | Date : 2017-08-05

Description :

PDF-57854 | This book from the Quintessence series offers essential know-how on the theory and practice of sales, the main turnover and value driver of any business. Sales can be seen as the “front line” where key business successes are prepared and put into practice. Sales managers and salespeople, but also professionals from production, technology, and marketing will benefit from the concise presentatio… The Quintessence of Sales: What You Really Need to Know to Be Successful in Sales (Quintessence Series)


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by Paul J. Russell : Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization

ISBN : #0749472642 | Date : 2015-01-03

Description :

PDF-ad6d5 | The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selec… Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization


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[Pub.66Kdl] Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization PDF | by Paul J. Russell


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by Phil Goldney : NVQ Level 4 Field Sales Management: Workpack 24 – Contribute to the Development and Implementation of Organisational Sales Policy and Strategy

ISBN : #0273618520 | Date : 1996-11-30

Description :

PDF-2f4bf | … NVQ Level 4 Field Sales Management: Workpack 24 – Contribute to the Development and Implementation of Organisational Sales Policy and Strategy


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Heavy Hitter I.T. Sales Strategy: Competitive Insights from Interviews with 1,000+ Key Information Technology Decision Makers and Top Technology Salespeople PDF




by Steve W Martin : Heavy Hitter I.T. Sales Strategy: Competitive Insights from Interviews with 1,000+ Key Information Technology Decision Makers and Top Technology Salespeople

ISBN : #0979796164 | Date : 2014-10-01

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PDF-ee0f7 | INFLUENCE THE HIDDEN ORGANIZATIONAL POLITICS THAT IMPACT DECISION MAKING Heavy Hitter I.T. Sales Strategy is a comprehensive guide for penetrating new accounts, differentiating your solution during the sales cycle, and winning highly competitive accounts. It is based on extensive research and interviews with more than 1,000 key information technology decision makers, top technology salespeople, a… Heavy Hitter I.T. Sales Strategy: Competitive Insights from Interviews with 1,000+ Key Information Technology Decision Makers and Top Technology Salespeople


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[Pub.80Hxc] Heavy Hitter I.T. Sales Strategy: Competitive Insights from Interviews with 1,000+ Key Information Technology Decision Makers and Top Technology Salespeople PDF | by Steve W Martin


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The Psychology of Price: How to use price to increase demand, profit and customer satisfaction PDF




by Leigh Caldwell : The Psychology of Price: How to use price to increase demand, profit and customer satisfaction

ISBN : # | Date : 2012-09-28

Description :

PDF-be18a | One of the most important questions for any business is: how much should I charge? Economics has an easy answer – just look at where demand and supply meet. Unfortunately, this easy answer is wrong. What about the effect of changing the timing on a payment? How do a customer’s personal and financial circumstances affect their willingness to pay? Using The Psychology of Price, you can discover… The Psychology of Price: How to use price to increase demand, profit and customer satisfaction


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by Ian Ayres : Carrots and Sticks: Unlock the Power of Incentives to Get Things Done

ISBN : #0553807633 | Date : 2010-09-21

Description :

PDF-59e3d | Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that you lacked the discipline to succeed. From giving up cigarettes to increasing your productivity at work, y… Carrots and Sticks: Unlock the Power of Incentives to Get Things Done


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by aa : Consumer Behavior: Building Marketing Strategy

ISBN : # | Date : 1994

Description :

PDF-8893c | … Consumer Behavior: Building Marketing Strategy


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by Bernard Katz : Turn Customer Service Into Customer Sales (Here’s How)

ISBN : #0844226157 | Date : 1999-05

Description :

PDF-a0023 | This is a complete handbook for achieving excellence in customer service. With easy-to-follow, step-by-step procedures for researching, hiring, training, execution and follow-up — all necessities for good customer service — this guide helps businesses of all types use customer service to increase profitability…. Turn Customer Service Into Customer Sales (Here’s How)


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[Pub.79ovp] Turn Customer Service Into Customer Sales (Here’s How) PDF | by Bernard Katz


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